Woman Entrepreneur Fellowship

2020-2021 WE Fellowship Pitch Competition

When: October 20, 2020 as part of the Women’s Leadership Summit

Only 39% of U.S. businesses have women majority ownership according to American Express OPEN, “The 2017 State of Women-Owned Businesses Report.” Increased access to female mentors, resources, and role models can cultivate entrepreneurial success for a women-owned business. As a women’s training organization, JLNO’s diverse, professional membership is uniquely positioned to guide women wishing to scale their endeavors.

Started in January 2016, JLNO’s Woman Entrepreneur (WE) Fellowship is a yearlong program supporting a female business owner with funding as well as mentoring and in-kind services sourced through JLNO’s membership. Women with at least a 50% stake in an enterprise that has been in operation between one to five years and making less than $750,000 are eligible to apply.

The WE Fellowship Committee reviews the submissions and selects up to six finalists. Each meets with a growth consulting firm to craft a 10-minute pitch. A judging panel selects the Fellow, and JLNO members develop a plan to secure in-League mentors and resources. Our WE Fellows have scaled their businesses, increasing staff, revenue, and industry recognition, and 13 finalists have gained knowledge, connections, and exposure through the pitch process.

The WE Fellowship goes beyond giving financial support to a small business. It aligns with the Junior League mission tenet to “develop the potential of women” by offering mentoring, training, and support. The program is innovative, specific, and impactful. Most importantly, WE Fellowship emphasizes the unique capacity women have for creative endeavors and perseverance, providing examples to which women and girls can aspire.

2020 Winner

Congratulations to WATER BLOCK Kids! WATER BLOCK is an urban design studio that addresses environmental and climate risks in neighborhoods through design, community engagement, and planning. Through this initiative, we work to engage residents in urban design projects that impact their overall health. The youth arm of our work formally launched this summer and is called WATER BLOCK Kids. WATER BLOCK Kids teaches elementary age youth about architecture, landscape architecture, urban planning and real estate through educational programs and products. Through this initiative, kids use a social justice lens to think critically about the conditions in their cities and neighborhoods.

2020 Finalists

Kidz Kreationz is being formed to provide unique and meaningful arts programming for all children, to educate children in the arts, and to build a lifelong audience for the arts. We plan to offer a dynamic and constantly-evolving program. Although we will incorporate all of the fine arts into our programs, our focus is on visual arts. Most activities will be open-ended and enjoyed on a walk-in basis. Kidz Kreationz will be staffed by working artists, and all structures activities will be led by master artist-teachers.
Magic Hands is an all-natural odor eliminator collection that removes the smell of seafood smoke and spices from your hands. “Da Solution” is a 100% all natural Waterless Oder Eliminator that removes the smell of seafood from your hands. “Da Solution” deodorizes by removing the smell naturally, leaving your hands smelling clean and feeling refreshed.
Our mission is to lovingly restore the century old windows, doors and shutters keeping with traditional methods and materials to shine like the day they were first installed.  Our focus is to save as many original wood windows as possible through our restoration work, teaching homeowners how to do the work and in future teaching apprentices the craft to set them on a path to owning their own business and joining with us to keep the history of New Orleans in-tact through our unique homes.

Vibrant Market is a Clean Beauty, Wellness and Lifestyle store + spa where we put holistic health and efficacy first in skincare, services, resources, supplements, and makeup. We work to provide our clients with resources to be the most Vibrant versions of themselves. Inside and out, mind and body.

2019 Finalists & Winner

Congratulations to JLNO’s fourth Woman Entrepreneur Fellow – Lauren Myerscough of Cocktail & Sons! Chelsey Tharp of Girls Gone Buff received the audience award, and all of our finalists made wonderful pitches at the 2019 New Orleans Entrepreneur Week. We are so inspired by the creativity and determination of these female business owners, and we can’t wait to see what they do next!

The following were the finalists vying for JLNO’s fourth WE Fellowship:

  • Cocktail & Sons is a line of all natural, handcrafted syrups for the home and commercial bar. Made by bartenders using Louisiana sugarcane and produce, they make complex syrups for simple drinks.
  • FAIT | NOLA is a plant design studio with New Orleans’ first mobile plant store and design studio. They believe in helping people connect with nature using plants as a creative medium.
  • Girls Gone Buff is a performance-based bootcamp that is aimed at teaching proper functional movement patterns, building strength, and improving cardiovascular endurance. Their goal is to lead the community to a lifestyle of health and wellness and empower all women to become strong and independent.
  • Southern Swings Nail Bar and Spa is the most unique and relaxing nail salon in the world with porch swings for pedicure chairs and outdoor pedicures.
  • Visionary Entertainment Media Group (VEMG) is a multifaceted marketing company that utilizes the power of social interactions to execute non-traditional marketing campaigns that drive sales, increase brand awareness, and create long-term buzz.

Click here for a history of WE Fellowship finalists and winners.


  • The business-owner should be a woman who is
    • The majority stakeholder in the enterprise or 50/50 with a spouse/partner and functions as its daily manager
    • Aged 21 years and older
    • A legal resident of the United States
  • The business can be in any industry and should
    • Have been formed under U.S. law and is currently operating within 40 miles of New Orleans, Louisiana
    • Have between 1 year minimum and 5 year maximum of continuous operations
    • Be generating annual revenues of less than $750,000
  • The following are not eligible:
    • Nonprofit organizations
    • Subsidiary or franchise businesses

The WE Fellow should represent the same personal and professional commitments as the Junior League, namely it embraces diversity, equity, and inclusion, and reaches out to all women who demonstrate an interest in improving their community.

Application Process & Timeline

The WE Fellow is selected via a multi-step process as indicated below.

Step 1 – Complete the WE Fellowship application.

If interested, female business owners must submit an application in the fall of 2021. Submitting an application is free, and applicants need not be JLNO members.

Step 2 – Prepare for Pitches

The WE Fellowship Selection Committee will review the submitted applications and select women-owned businesses to give 10-minute presentations at an event during the Women’s Leadership Summit. Prior to the event, each finalist will meet with an expert who will help her craft her presentation.

Step 3 – Present at the Women’s Leadership Summit

Each finalist will pitch her enterprise for an audience and judging panel. Votes from the public will award an audience prize, and a judging panel will award the fellowship. The pitch competition will take place during the Women’s Leadership Summit on Tuesday, October 20, 2020 at location to be announced and also will be shared virtually to a wider audience.

Fellowship Components

  • Mentoring and support services from Junior League of New Orleans Members
  • Grant in the amount of $5,000
  • Access to meeting space in Uptown New Orleans (not to be used as retail space; a value of $350)
  • Tuition to JLNO’s Get on Board nonprofit board training program (a $250 value)
  • Feature in Lagniappe, JLNO’s quarterly magazine to 5,000 readers
  • Opportunities to market to JLNO members
  • One year of membership dues (a $220 value) should the WE Fellow meet eligibility criteria and elects to join JLNO; meeting the membership curriculum and subsequent membership renewals would be the fellow’s responsibility.